Problem
The Parent-Teacher Partnership Organization (PTPO) at Holden Elementary had zero visibility. There was no website, no social media, and no way to communicate effectively with families, especially in a school where over half the population did not speak English fluently. Volunteer turnout was almost nonexistent, and even PTPO board members couldn’t articulate why someone should join.
Action
As PTPO President and designer, I led a full rebrand and outreach strategy:
· Built a responsive, multilingual website using WordPress and Google Translate plugins to support 25+ languages spoken in the community.
· Created wireframes and UX copy in Figma to answer key questions like “What is the PTPO?” and “How can I help?”
· Established social media channels and a Remind group for mobile-friendly updates, fundraisers, and meeting reminders.
· Printed weekly flyers and a section in the monthly school newsletters to reach families without internet access.
· Launched passive fundraising campaigns (AmazonSmile, Kroger Rewards) and monthly restaurant nights with in-person engagement.
· Designed school spirit wear and bumper stickers to boost visibility and school pride.
Result
· Volunteer engagement increased significantly, with more parents attending meetings and joining events.
· The PTPO gained recognition and trust, especially among non-English-speaking families, thanks to inclusive communication.
· Passive fundraising generated $100–$200 quarterly with zero extra cost to families.
· Restaurant fundraisers created consistent community interaction and built personal connections with the board.